IDC charts Apple's market share as growing modestly in 2015 compared with 2014, but remaining under 10 percent of the total market. IDC sales data (Opens in a new window) for 20 First, here's US-specific sales data for a number of PC OEMs during 20. US-specific data is sometimes harder to find than worldwide shipment information, but IDC and Gartner have both published data at different times. But a look at recent US market share doesn't support any prediction of a huge surge in Apple ownership, either. Verto's survey was of American users, who tend to be a bit Mac-friendlier than other regions. Apple's market share recovered somewhat in Q1 2017 (Opens in a new window), as shown below, but the worldwide figures don't show a huge surge in sales for Mac systems. According to IDC, Mac sales fell 9.8 percent in 2016 compared with 2015. But there's a fundamental problem with this claim: It's completely unsupported by historical trends or recent sales data.
Verto doesn't give any concrete data on how they conducted their polling. Its research showed that the majority of its survey respondents in the bottom income brackets were people in their teens or early 20s, suggesting that parents would help fund these purchases. Verto's survey (Opens in a new window) also found that the highest earners are the most likely to switch to Mac (which makes sense). Windows PC user interest in Mac adoption, by income bracket. At the same time, Verto claims that 98 percent of current Mac owners are happy with their systems, with just 2 percent planning to switch to a Microsoft-based PC over the same time frame.
A new report from Verto Analytics claims that a huge swath of the PC market is eager to switch to a Mac PC (desktop or laptop), with 21 percent of laptop owners and 25 percent of desktop owners supposedly willing to make the jump.
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